207 Reinventing Media is Product Management [ This is Product Management]

Ross Schwaber, Senior Director of Product at Bleacher Report, and Mark Frigon, VP of Products at Interana, discuss how to use analytics to adapt to a changing media landscape, make data-driven decisions, and personalize the customer experience. Get the latest updates from the show at www.thisisproductmanagement.com.

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Source: This is Product Management http://alphaux.libsyn.com/207-reinventing-media-is-product-management