Still Pushing Product? Time for a Reboot [ CMSWire.com - All News]
If your marketing and sales tactics start with a product-first focus, your pitches will fall on deaf ears. Source: CMSWire.com - All News ...Read More
Understanding Customer Needs: Problem vs. Solution Space [280 Group Product Management]
This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs...Read More
135 Creative Thinking is Product Management [ This is Product Management]
Jon Kolko, Author of Creative Clarity: A Practical Guide for Bringing Creative Thinking Into Your Company , shares how to foster creative th...Read More
Why McDonald’s Is Losing The Burger War And What Their Product Managers Can Do About It [The Accidental Product Manager]
The Big Mac just is not relevant any more Image Credit: pointnshoot The product managers over at McDonalds have a problem on their h...Read More
Helping Product Managers Triumph in Agile: What to Do When Sales Wants to Change Your Roadmap; Spring 2018 Events [How To Be A Good Product Manager]
Happy 2018! It’s been a few months but I’m back with some big news for 2018, including a (long-overdue) site redesign that, among other th...Read More
Optimize for an Experience not a Platform [Mind the Product]
The pace at which new platforms are introduced is increasing rapidly. This means that our customers are always looking for the next opport...Read More
3 Secrets to Successful Product Management [280 Group Product Management]
Brian Lawley is the CEO and Founder of 280 Group and an author of 5 best-selling books including Product Management for Dummies. In this v...Read More
Assessing Requirements in Requirement Gathering Sessions [BA Times Articles]
Written by: Poorti Mehta For a Business Analyst a project begins with requirement gathering or eliciting requirements (a popular term used...Read More
Career choices for a Business Analyst - What Options does a BA Have? [BA Times Articles]
Written by: Kawal Suresh Mhatre Business Analyst is a great profile to begin your professional journey with and has always been a popular ...Read More
The Power of Minimum Viable Products (and the Key to Their Success) [ CMSWire.com - All News]
Minimum viable products provide clear value to early adopters and insight to the growth marketers who launch them. Source: CMSWire.com - A...Read More
Davide Vitiello – Focus vs Product Team Structures [Mind the Product]
At the #MusicMonday edition of ProductTank Oslo , Davide Vitiello , then the director product – listener experience at SoundCloud, talked...Read More
Organize Around the Customer Task [ CMSWire.com - All News]
When people come to businesses, they aren't looking for a service or a product: they're looking to accomplish a task. Source: CMSW...Read More
5 Instagram Marketing Tips For Businesses Without Visual Content [ CMSWire.com - All News]
Building your brand and engaging in Instagram and other image-driven social networks isn't just for those with visually impressive prod...Read More
134 Vision and Strategy is Product Management [ This is Product Management]
Marty Cagan, Partner at Silicon Valley Product Group and Author of Inspired: How to Create Tech Products Customers Love , shares how to craf...Read More
A Product Manager’s Guide to Replatforming [Mind the Product]
Replatforming is arguably one of the most difficult things you can tackle in a product management career. And if experience is about learn...Read More
Product Managers Look For A Way To Make A Better Burger Without Meat [The Accidental Product Manager]
It’s all about the burger Image Credit: cyclonebill The majority of consumers identify themselves as being meat lovers. What this me...Read More
Product Managers Look For A Way To Make A Better Burger Without Meat [The Accidental Product Manager]
It’s all about the burger Image Credit: cyclonebill The majority of consumers identify themselves as being meat lovers. What this me...Read More
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