Understanding Customer Needs: Problem vs. Solution Space [280 Group Product Management]

This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Understanding Customer Needs “Well, we could…” I stopped myself quickly. I had fallen into the most common of traps. I had stopped paying attention to the customers’ needs and started working on a fix. Product Managers and the teams of developers they work with often tell me that Product Managers have problems writing good requirements. The...[continue reading]

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Source: 280 Group Product Management https://280group.com/product-management-blog/understanding-customer-needs-problem-vs-solution-space/