How Ecommerce Changed Marketing’s Drills vs. Hole Debate [ CMSWire.com - All News]

One of the most popular but flawed marketing clichés is credited to Theodore Levitt, who became a professor of marketing at Harvard Business School in 1959. He said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This saying, according to another legendary Harvard professor, Clayton

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