Here’s the Missing Piece to the Customer Experience Conversation [ CMSWire.com - All News]

Welcome to the experience economy, where experience is the product. Brand perception and longevity take a backseat as customers make purchasing decisions based on their most recent brand experiences. And often, those experiences are digital. Keeping up with customer expectations as well as digital-first competitors is hard.

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Source: CMSWire.com - All News https://www.cmswire.com/customer-experience/heres-the-missing-piece-to-the-customer-experience-conversation/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss