What Is Voice of the Customer and What Does it Mean for Customer Experience? [ CMSWire.com - All News]

Voice of Customer (VoC) programs have been shown to improve the customer journey when brands use VoC metrics to obtain actionable insights, but only when those insights are used to make positive changes to a product, service, or business.

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Source: CMSWire.com - All News https://www.cmswire.com/customer-experience/what-is-voice-of-the-customer-and-what-does-it-mean-for-customer-experience/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss