256 Unconventional Wisdom is Product Management [ This is Product Management]

William Trump, Consumer Behavior Consultant at Swiss Re, discusses how applying behavioral science when developing insurance products can help organizations understand what drives consumer behavior and motives them to buy. Get the latest updates from the show at www.thisisproductmanagement.com.

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Source: This is Product Management https://alphaux.libsyn.com/256-unconventional-wisdom-is-product-management