The Psychology Behind Custom Product Purchases [ CMSWire.com - All News]

Ecommerce firms are discovering the value of online product customization and the additional revenue potential it can generate. Over the last few years, product customization has burgeoned in the online space, as consumers look to buy a plethora of mass-customized goods from suits to handbags and shoes, from bicycles to personal computers. Deloitte found one in five consumers who expressed an interest in personalized products are willing to pay a 20% premium.   Today, many popular brands rest their entire business strategy on their ability to customize. The Nike By You website  (formerly known as NikeID), for example, offers customers the ability to customize their

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Source: CMSWire.com - All News https://www.cmswire.com/digital-experience/the-psychology-behind-custom-product-purchases/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss