7 Customer Data Platform Implementation Tips [ CMSWire.com - All News]

The promise of customer data platforms, or CDPs, is an appealing one for marketers: unify customer data into an accessible and regularly updated golden customer record. That’s how researchers at Omdia painted the CDP picture in their “Ovum Market Radar: Customer Data Platforms  ” report published in November.

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Source: CMSWire.com - All News https://www.cmswire.com/digital-experience/7-customer-data-platform-implementation-tips/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss