Implementing Mailchimp’s New Measurement Playbook – Lessons Learned [Mind the Product]
When Jake Walker joined Mailchimp as Director of Product Analytics in July 2019, he quickly set out to implement a user-friendly framework, measuring the overall product experience. In just six months, his framework was in place. Here, he explains the steps he and his team took to implement this new initiative and what they’d do differently if [...]
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Source: Mind the Product https://www.mindtheproduct.com/implementing-mailchimps-new-measurement-playbook-lessons-learned/
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