227 Ethnography is Product Management [ This is Product Management]

product, This is Product Management

Lydia Timlin-Broussard, Senior Strategic Designer at BCG Digital Ventures, shares how ethnographic research can be used in the product development process to empathize with consumers, gain insight into their behaviors, and build better products. Get the latest updates from the show at www.thisisproductmanagement.com.

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Source: This is Product Management http://alphaux.libsyn.com/227-ethnography-is-product-management

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