177 Keeping a Pulse on Consumers is Product Management [ This is Product Management]

Anastasia Goodstein, Senior Vice President of Digital at The Advertising Council, and Rachelle Reeder, Director of Strategy and Evaluation at The Advertising Council, share how they adapt to emerging consumer trends and technologies and utilize experimentation to launch campaigns that make an impact. Get the latest updates from the show at www.thisisproductmanagement.com.

https://ift.tt/eA8V8J
Source: This is Product Management http://alphaux.libsyn.com/177-keeping-a-pulse-on-consumers-is-product-management