168 Market Research is Product Management [ This is Product Management]

Gregg Archibald and Leonard Murphy, Partners at Gen2 Advisors and GreenBook, share what product managers need to know about market research, how product managers and researchers can collaborate more effectively, and how technology is reshaping the field. Get the latest updates from the show at www.thisisproductmanagement.com.

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Source: This is Product Management http://alphaux.libsyn.com/168-market-research-is-product-management