Help Salespeople Tell the Story of Your Product [280 Group Product Management]

In this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer. Today Tom will explain how as a Product Manager, you can really help Salespeople tell the story of your product. Watch The Video One of the challenges Tom sees when Salespeople try to learn about the products or learn to tell the story about the products, is that there’s too much focus on the features of the...[continue reading]

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