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Brace for New Mobile Experiences, But Remember Fundamentals [ CMSWire.com - All News]

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Brace for New Mobile Experiences, But Remember Fundamentals

Marketers can improve their customers' mobile experiences by ensuring those experiences are connected to the rest of their engagement systems. Michael Trapani, product marketing leader at IBM Watson Marketing, shared that tip during the CMSWire-IBM webinar, "The Very Strange Future of Mobile: Prepare for the Effects of New Technologies on Mobile Interaction." No Need for Mobile Drama Exciting, new technologies for mobile debut regularly.

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Source: CMSWire.com - All News http://ift.tt/2y3Pk9b

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