What Happens When IoT, Big Data and Retail Location Systems Meet? [ CMSWire.com - All News]

The retail industry is in decline. People commonly attribute the decline to three factors: too many malls, customers switching to online shopping and a change in mindset from materialism to experiences.  But what if we brought the online experience to offline shopping — would that counteract the latter two reasons? Customer Experience Drives the Way An estimated 73 percent of shoppers use mobile devices  while shopping in a store to check reviews, product datasheets, usage guidelines and more.

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