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To Deliver Exceptional CX, Take a Hard Look at Your Data Foundation [CMSWire.com - All News]

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To Deliver Exceptional CX, Take a Hard Look at Your Data Foundation

Your organization is undoubtedly gathering an unprecedented amount of data about your customers. And if you’re like many, you’re struggling to operationalize that data to positively affect customer experience (CX).  Customers want and expect personalized experiences.

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Source: CMSWire.com - All News http://ift.tt/2sVu3vn

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