Taking On the Personalisation Challenge [Acquia.com Blog]

Personalisation is without a doubt one of the fastest moving areas of digital marketing, and it is quickly becoming a must-have. Indeed, for the most part, consumers expect it and welcome more personal digital experiences — as long as it’s not creepy and doesn’t cross into intrusiveness.

Effective personalisation is a key differentiator for success, but how easy is it for brands to get personalisation right? Acquia recently spoke to 450 digital leaders to find out about their experiences and challenges of incorporating personalisation as part of their digital strategies.

Source: Acquia.com Blog http://ift.tt/2sMP236
July 05, 2017 at 11:59AM