3 Tests for Great Product Messaging [280 Group Product Management]

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. For this topic we have brought in one of 280 Group’s senior consultant and trainers, Bill Haines. If you are a Product Manager and have developed some messaging, of course you would like to know if your product messaging is really going to be effective and resonate with your customers. Fortunately Bill is here to provide us with three tests that...[continue reading]

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