Simple Ways to Write Better Web Copy [Acquia.com Blog]

You know who writes perfect, search-engine-ready web copy? Yeah, me neither.

However, I do know good writers who are successful getting eyeballs on their content, delivering a message well, and generating the desired engagement.

Their “secrets” are as plain as day. Write short. Get to the point quickly. Know your audience. Take your subject seriously, but not yourself. Pepper your copy with key words, not jargon.

There, now you can write web copy.

Source: Acquia.com Blog http://ift.tt/2sK2J6d
June 26, 2017 at 03:07PM