Marketing Automation: Snake Oil or the Greatest Thing Since Sliced Bread? [CMSWire.com - All News]

Depending on your perspective, content marketing and marketing automation can be either snake oil or the greatest thing since sliced bread. The Skeptics Say 'Beware the Hype' On the one hand, you have the skeptics. For example, Dave Scott of BNGDesign notes, “Be careful you don’t get sucked into the

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