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Customer Service Is the New Customer Acquisition [CMSWire.com - All News]

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Customer Service Is the New Customer Acquisition

LONDON — Traditionally, brands have controlled the narrative between themselves and their customers, mainly because they had near-exclusive access to the required technology. But with the introduction of social media, customers gained a voice in the narrative and the balance of power shifted in their favor.

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Source: CMSWire.com - All News http://ift.tt/2t25RYn

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