Acquia Jumpstarts Data-Driven Personalization with New Starter Kit [Acquia.com Blog]

We have all heard the buzz around personalization — the key to orchestrating a customer experience that will drive engagement, conversions, and loyalty. Unfortunately, implementing personalization continues to be a challenge for marketers due to an inability to collect data across multiple customer touch points and unify that data across tools into one customer profile.

Source: Acquia.com Blog http://ift.tt/2tfYxMa
June 27, 2017 at 09:17AM