Upcoming Events; Product Management Technology; SiriusDecisions 2017 Summit recap [How To Be A Good Product Manager]

Upcoming Events

Summer is shaping up to be a busy one for me, with lots of presentations and events already booked. Here’s some of what’s coming up in the next few weeks — hope you can join me at one of them!

• June 7 webinar: The Perfect Product Team. You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. You’ll have the opportunity to ask me questions in this free live video Q&A discussion.
• June 9: Product Marketing Community Boston. I’ll be delivering a keynote presentation on “Sorting Out Product Marketing and Product Management” in this one-day event. Use the special discount code SIRIUSDECISIONS for $75 off registration.
• June 10: ProductCamp Boston. Two sessions I proposed for ProductCamp Boston were selected, so you can join me as I talk about Understanding Customer Needs: What You’re Doing Wrong and How To Fix It and How Can Product Managers “Be More Strategic”?

I also have trips planned (and some more public presentations that will be announced soon) for London, Austin, Atlanta, Toronto and San Francisco over the summer, so if you’re in one of those locations and want to meet up in person, get in touch and hopefully we can make that happen!

 

What Tools Are Product Managers Using? Results From The SiriusDecisions 2017 Study

My latest post on the SiriusDecisions blog — What Tools Are Product Managers Using? Results From Our 2017 Study — summarizes the findings from our 2017 SiriusDecisions Product Management Tools and Technology Study, which looks at what tools and technologies are being used by b-to-b product managers. There are a few findings that are particularly noteworthy, including

• Most product managers primarily use tools designed for purposes other than product management.
• The number of product managers using purpose-built tools is growing.
• Product management applications are new for most product managers and are a growing trend.
• Awareness is increasing and interest is growing, but time to evaluate is a barrier.

More details are shared in the blog post: What Tools Are Product Managers Using? Results From Our 2017 Study

What’s Hot on Twitter: SiriusDecisions 2017 Summit Recap
We’re hot off the SiriusDecisions 2017 Summit, and you can check out all of the tweets with the hashtag #sdsummit. Here are a few of my tweets from Summit that have generated the most interest recently; to get these in real-time, join the 8000+ others who follow me at @jefflash:

Buyers/customers/users usually can't/won't/don't tell you what their needs are; you need to do the right research to understand #SDSummit http://pic.twitter.com/HfTPhsSY1i

— Jeff Lash (@jefflash) May 16, 2017

Only 12% of companies in Fortune 500 in 1955 still exist. Listen to customers to continue to stay relevant. –@billstolpe #sdsummit

— Jeff Lash (@jefflash) May 16, 2017

Only 12% of #SDSummit attendees say their measurement of target market is accurate. For others, the @SiriusDecisions #Prodmgmt can help

— Jeff Lash (@jefflash) May 17, 2017

5% of #SDsummit attendees say that when their #b2b org misses their $ number, #Prodmgmt is blamed vs. 82% for sales & 14% for Marketing http://pic.twitter.com/hFGvUxhT1W

— Jeff Lash (@jefflash) May 17, 2017

How many times does @tjaros need to say it at #SDSummit, folks?!?! Align #product, #marketing & #sales on the right market segments/targets! http://pic.twitter.com/o93b7lw2j8

— Jeff Lash (@jefflash) May 17, 2017

Given the #SDSummit talk of buyer needs, how do you UNDERSTAND what the needs really are? @SiriusDecisions can help: https://t.co/fRBa2KaWQF

— Jeff Lash (@jefflash) May 17, 2017

"List price is $1000. How come we're not making that much?" Ouch. This is why you need to consider channel as part of yr biz case #SDsummit http://pic.twitter.com/zQJcsSdo2o

— Jeff Lash (@jefflash) May 17, 2017

Some great results shared by @MaryJBackstrom at #sdsummit about improvements @PAREXEL saw after implementing the @siriusdecisions PMM Model http://pic.twitter.com/Q1KPI2SBJ7

— Jeff Lash (@jefflash) May 18, 2017

Good tip from @CWvanOrman to instill buyer-centric thinking in #prodmktg: instead of taking a personal day, "take a persona day" #SdSummit

— Jeff Lash (@jefflash) May 18, 2017

.@siriusdecisions Portfolio Marketing client @CAinc / @CWvanOrman shares the impact we've been able to help them achieve. Awesome! http://pic.twitter.com/wbijyC6402

— Jeff Lash (@jefflash) May 18, 2017

"A plane going from NYC to CA is off course 99% of the time." –@TheSharkDaymond. Goals are key but you need to constantly adjust. #SDSummit

— Jeff Lash (@jefflash) May 19, 2017

And, if you made it to the end of the blog post, you get a special treat — a photo of my Vegas-themed outfit for our annual SiriusDecisions Green Tie Gala (with extra bonus points for the fantastic expression on the face of Christina McKeon, SiriusDecisions Service Director for Portfolio Marketing)

@jefflash wins the Green Tie Gala best dressed award. #SDSummit http://pic.twitter.com/a1Sjcbzl0I

— Christina McKeon (@ChristinaMcKeon) May 18, 2017

Source: How To Be A Good Product Manager http://ift.tt/2qhXBXt