Save the Snark: Your Tone on Social Media May Harm Your Brand [CMSWire.com - All News]

Daring, comedic and sometimes outright controversial social media posts are a great way to attract the limelight, right? After all, brands such as Tesco Mobile and Wendy's have thrived on Twitter thanks to their propensity to poke fun at people and current affairs. But a recent Sprout Social study —

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