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How Information Architecture Improves Customer Experience [CMSWire.com - All News]

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How Information Architecture Improves Customer Experience

Have you ever had a problem finding information on a website or app?  If so, you were experiencing a poor information architecture (IA). Conversely, a great experience with a site or application is only possible with solid IA under the surface.

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Source: CMSWire.com - All News http://ift.tt/2pLeqsa

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