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Google AdWords Targeting Gets a Boost From Social Media [CMSWire.com - All News]

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Google AdWords Targeting Gets a Boost From Social Media

Paid search has traditionally focused on matching ads to search queries, but the ascendance of programmatic advertising, social media and mobile devices has dramatically changed that equation for today’s marketing strategists.  In response to these trends, Google added Demographic Targeting to AdWords last fall.

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Source: CMSWire.com - All News http://ift.tt/2pY4dqH

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