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Customer Journeys Need to Be Defined by Customers [CMSWire.com - All News]

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Customer Journeys Need to Be Defined by Customers

The journey the organization would prefer the customer to go on is not usually the journey the customer wants to go on. When you get through security, the airport sends you on a ‘customer journey’ through duty free shopping whether you want to go shopping or not.

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Source: CMSWire.com - All News http://ift.tt/2pnAJ6T

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