3 Secrets to Building Digital Products for Financial Services [Door3]
You should take merchandising inspiration from your grocery store when setting up a financial services product. Grocery stores know how to upsell merchandise, placing the full-price items they want you to buy near the sale items you came in for.
Brokers are coming to your site to look for the daily info that they need. They are just planning to spend a minute gathering mortgage rates, price-performance info, and bank rates. You need to merchandise the information that you want them to see, near the info they are looking at daily.
Take charge of the user’s experience by showing them exactly what you think is important. You’ve got some incredible new mortgage offering? Make sure they can’t miss seeing it (and clicking on it) while they’re checking the rates. Proper experience design expertise is key here.
Source: Door3 http://bit.ly/2q4NujH
Brokers are coming to your site to look for the daily info that they need. They are just planning to spend a minute gathering mortgage rates, price-performance info, and bank rates. You need to merchandise the information that you want them to see, near the info they are looking at daily.
Take charge of the user’s experience by showing them exactly what you think is important. You’ve got some incredible new mortgage offering? Make sure they can’t miss seeing it (and clicking on it) while they’re checking the rates. Proper experience design expertise is key here.
Source: Door3 http://bit.ly/2q4NujH
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